Blog
Aligning Sales Development Motion to Lead Type
Sales development teams who are able to execute the right type of outreach based on the lead type are generally more effective at connecting, having better conversations, and ultimately at creating more qualified pipeline.
So Many Ways to Price
A number of different approaches to pricing have emerged over the years. The most common are ‘cost plus pricing’ and ‘market following pricing.’ Both of these fall short when it comes to pricing innovation, and a number of alternative approaches have emerged:
Introduction to Product Led Sales
How product-led growth, a product-led funnel, and product-led sales can work together to create a frictionless buyer’s journey.
Introduction to Product-Led Growth
If you are in software you already know the days of vendors pitching monolithic enterprise solutions to corporate executives are quickly giving way to a growth model that centers on the end-user discovering software solutions on their own.
Pricing and Innovation
The value metric is the unit of consumption by which the user gets value. The pricing metric is the unit of consumption for which the customer pays. Connecting the two is the secret to both pricing innovation and value-based pricing.