Blog
Introduction to Product Led Sales
How product-led growth, a product-led funnel, and product-led sales can work together to create a frictionless buyer’s journey.
Introduction to Product-Led Growth
If you are in software you already know the days of vendors pitching monolithic enterprise solutions to corporate executives are quickly giving way to a growth model that centers on the end-user discovering software solutions on their own.
The Importance of a Product-Led Funnel
The other day our partner Pat and I were talking about the go-to-market motion of a partner company and he used a phrase I hadn’t heard before. Product-Led Funnel.
More on the SaaS Sales Playbook for Product-Led Growth
I recently shared a few quick thoughts on how the SaaS sales playbook has to be adapted to work well in a product-led organization. Here are some more details on those thoughts…in no particular order.
Adapting the Traditional SaaS Sales Playbook for Product-Led Growth
There is an inside sales playbook that many SaaS companies use. And with good reason. It’s a tried and true, time-tested way to sell SaaS. It’s effective and proven. If you work for a B2B SaaS company you probably know this playbook well. It’s some variation of….